Gameloft used PAD to improve user retention, resulting in 10% more new players than with their previous asset delivery system.įor those of you making the switch, we’ve published some FAQs on Play App Signing - required for app bundles - as well as guidance on how to test your app bundle. We recently launched Play Asset Delivery (PAD), bringing the great benefits of app bundles to games and allowing developers to improve the user experience while cutting delivery costs and reducing the size of their games. App bundles are used by 50% of the top developers on Google Play - such as Adobe, which used app bundles to reduce the size of Adobe Acrobat Reader by 20%. Over 600,000 apps and games currently use the app bundle in production, representing over 40% of all releases on Google Play. In a little over two years, the Android App Bundle has become the gold standard for publishing on Google Play. ![]() Posted by Dom Elliott and Yafit Becher, Product Managers at Google Play
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